At WP Shelton Jewelers, custom jewelry design is more than a service — it's a creative journey. Whether you visit us in person or connect with us online, we make it easy to turn your ideas into a one-of-a-kind piece that reflects your style, story, and sentiment. From reimagining a family heirloom to designing the perfect engagement ring from scratch, we're here to guide you through every step with expert care.
Every great design begins with a conversation. We'll discuss everything from style preferences (vintage, modern, minimalist, etc.) to practical considerations like wearability, comfort, and budget.
This is also a great time to share any sentimental elements you'd like to incorporate, such as heirloom stones or metals. Whether you come with a rough sketch, a photo, or just a spark of inspiration, our team will help shape your thoughts into a clear direction for your custom design.

Once we have a solid understanding of your vision, our designers use Computer-Aided Design (CAD) software to create a digital rendering of your piece. This allows us to produce a realistic 3D model that you can view from all angles, giving you a clear sense of scale, proportion, and detail before any physical work begins.
We'll present multiple drafts and welcome your feedback at every stage. You can request changes to the setting, stone placement, metal type, or any other element until the design perfectly aligns with your expectations. This iterative process ensures your piece is not only structurally sound and wearable but also as per your design requirements.

Once the design and materials are confirmed, our master jewelers begin the meticulous process of crafting your custom piece. Using a combination of traditional hand-fabrication techniques and modern precision tools like laser welding and casting, we ensure every detail is executed flawlessly.
Each piece undergoes rigorous quality checks throughout the production process. From the setting of each stone to the polish of the metal finish, we ensure your jewelry meets our exacting standards of excellence.

The moment you've been waiting for, seeing your completed custom jewelry for the first time! We'll invite you back to the store for a private unveiling, where we'll walk you through the finished piece, highlighting its unique features.
You'll receive professional cleaning and care instructions, as well as any relevant certifications for stones used. Most importantly, we want to hear your reaction, because there's no greater joy than seeing our clients light up when they see their one-of-a-kind creation.
